A ScottishTea.com exclusive.
Recently, we learned that Unilever, the producers of Scottish Blend, have stopped making Scottish Blend Decaf. The tea was introduced in the UK in early 2011. When the tea was released Unilever made the following statement, “Our target audience tends to migrate to decaf products as they get older and this segment of the Scottish tea sector is the fastest growing. Now is a great time for Scottish Blend to take advantage of this opportunity. Along with the rebrand, which should make our products more visible on shelf, the new Decaf variant will increase shelf presence and offer our consumers a further opportunity to stay loyal to the brand.”
Well that didnt last long.
This post first appeared on ScottishTea.com under Exclusive: Scottish Blend Decaf in no Longer Being Made